McDonald's is re-engineering the straw — to sell you its newest iteration of the Big Mac.
In a commercial reminiscent of Apple's often parodied Jony Ive ads, Jeffrey Roy, "a person with a British accent," walks viewers through the engineering feat that is the STRAW.
The STRAW (Suction Tube for Reverse Axial Withdrawal) uses aerospace technology to deliver "two shake flavors to your mouth" at once. This, of course, is perfect for McDonald's seasonal Chocolate Shamrock Shake. Convenient, right?
Roy reminds viewers that this "spectacularly unnecessary product" is just one of McDonald's great engineering accomplishments, like — you guessed it — the Big Mac and other revamped menu items.
While the Jony Ive parody is certainly not new, the commercial is part of McDonald's overall update of its stores and menus — an attempt to appeal to millennial customers.
While the commercial itself may be a joke, the STRAW is real. And it's available for purchase if you're lucky enough to live near these stores.