The NFL's bidding war for Thursday Night Football is over, and the winner is ... Amazon Prime.
The online-retail-giant-turned-streaming-service won the rights to broadcast the games for the 2017-2018 season.
Amazon beat out Twitter, Facebook and even YouTube for the livestream.
The NFL can be pretty stingy about how and where its games are broadcast — so much so, we can't even use game footage in this video.
Amazon is reportedly paying around $50 million for the games. That's five times more than Twitter paid last year for the same thing.
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Of course, Prime isn't the only place people can watch the games. They'll still air live on network television on either CBS or NBC.
But for cord-cutters, streaming games on Prime is likely very welcome news.
